github初学者指南

When creating a WordPress website, everyone make mistakes. However each mistake is a learning opportunity that helps you grow.

创建WordPress网站时 ，每个人都会犯错。 但是，每个错误都是可以帮助您成长的学习机会。

Over the years, we have helped thousands of WordPress users start their websites and blogs. In setting up our own websites as well as helping others, we have learned to avoid some common WordPress mistakes.

多年来，我们已经帮助成千上万的WordPress用户启动了他们的网站和博客。 在建立我们自己的网站以及帮助其他人方面，我们学会了避免一些常见的WordPress错误。

It has helped us save time, money, and grow our business more effectively.

它帮助我们节省了时间，金钱，并更有效地发展了我们的业务。

In this article, we will share those experiences with you, so you can avoid these common WordPress mistakes.

在本文中，我们将与您分享这些经验，因此您可以避免这些常见的WordPress错误。

The goal is to help you learn from other people’s mistakes when making your own websites.

目的是帮助您在制作自己的网站时从其他人​​的错误中学习。

1.选择错误的平台 (1. Choosing The Wrong Platform)

The biggest mistake people make when starting out is choosing the wrong blogging platform. Basically, there are two types of WordPress. First, there is WordPress.com which is a blog hosting service, and then there is WordPress.org also which is the famous self-hosted WordPress platform that everyone loves.

人们一开始犯的最大错误就是选择了错误的博客平台 。 基本上，有两种类型的WordPress。 首先是WordPress.com，这是一个博客托管服务，然后是WordPress.org，这也是每个人都喜欢的著名的自托管WordPress平台。

You need to start with self-hosted WordPress.org because it gives you access to all the features you need out of the box.

您需要从自托管的WordPress.org开始，因为它使您可以立即使用所需的所有功能。

To learn more see our article on WordPress.com vs WordPress.org with a side by side comparison of the two platforms.

要了解更多信息，请参阅我们在WordPress.com和WordPress.org上的文章，并同时比较两个平台。

2.购买比您所需更多的东西 (2. Buying More than What You Need)

To get started with a WordPress website, you need a domain name and WordPress hosting.

要开始使用WordPress网站，您需要一个域名和WordPress托管 。

The challenge is that a lot of domain registrars try to upsell other services. This confuses the small business owners who are just starting out.

挑战在于，许多域注册商都试图加价销售其他服务。 这使刚起步的小企业主感到困惑。

The add-on services may include privacy protection, extra email accounts, security services, and more.

附加服务可能包括隐私保护，额外的电子邮件帐户，安全服务等。

You can skip all of these things and save money to spend on growing your business. If you later decide that you need those services, then you can always purchase them from your hosting company.

您可以跳过所有这些事情，节省资金以发展业务。 如果您以后决定需要这些服务，则可以随时从托管公司购买它们。

You also need to choose the right hosting plan for your website. For 90% of websites that are just starting out, a shared hosting account is quite enough to get you going.

您还需要为您的网站选择正确的托管计划。 对于刚开始使用的90％的网站，一个共享的托管帐户足以使您进入。

We recommend using Bluehost. They are one of the biggest hosting companies in the world and officially recommended by WordPress.

我们建议使用Bluehost 。 他们是全球最大的托管公司之一，并由WordPress正式推荐。

They are offering WPBeginner users a discount on hosting + free domain and SSL certificate. Basically, you can get started for $2.75 per month.

他们为WPBeginner用户提供托管+免费域和SSL证书的折扣。 基本上，您每月只需支付2.75美元即可开始使用。

→ Click Here to Claim This Exclusive Bluehost Offer ←

→单击此处要求此Bluehost独家优惠←

As your business grows, you can choose to upgrade your hosting plan or move to a managed WordPress hosting company.

随着业务的增长，您可以选择升级托管计划或移至托管的WordPress托管公司。

For more details, see our guide on the cost of a WordPress website and how to save money when building your website.

有关更多详细信息，请参阅有关WordPress网站成本以及如何在构建网站时省钱的指南。

3.不设置自动备份 (3. Not Setting up Automated Backups)

Each year billions of dollars worth of damages are caused by data loss. Almost every website on the internet is prone to accidents, theft, hacking attempts, and other disasters.

每年因数据丢失造成数十亿美元的损失。 互联网上几乎每个网站都容易发生事故，盗窃，黑客攻击和其他灾难。

Your most powerful line of defense against these threats is automated backups. Without a backup, you could lose all your WordPress data, and it would be very difficult to recover it (sometimes even impossible).

针对这些威胁，最有效的防御措施是自动备份。 没有备份，您可能会丢失所有WordPress数据，并且将很难恢复(有时甚至无法恢复)。

We have seen many people lose their entire websites just because they didn’t have an up to date backup.

我们已经看到许多人因为没有最新的备份而失去了整个网站。

Setting up backups is extremely easy, and there are excellent WordPress backup plugins available in the market. Once you set up one of these backup plugins, they would automatically create backups for you.

设置备份非常容易，并且市场上有出色的WordPress备份插件 。 一旦您设置了这些备份插件之一，它们就会自动为您创建备份。

The second part of this mistake is not storing backup files on a remote location. A lot of folks store their WordPress backups on their web hosting server. If they lose their website data, then they also lose the backups.

该错误的第二部分是未将备份文件存储在远程位置。 许多人将WordPress备份存储在其虚拟主机服务器上。 如果他们丢失了网站数据，那么他们也将丢失备份。

Make sure that you store your backups on cloud storage service like Google Drive, Dropbox, etc. Backup plugins like UpdraftPlus can automatically do that for you.

确保将备份存储在Google云端硬盘，Dropbox等云存储服务上。UpdraftPlus等备份插件可以自动为您执行此操作。

4.不设置Google Analytics(分析) (4. Not Setting up Google Analytics)

If you want to grow your business with confidence, then you need to know how people find and use your website. That’s where Google Analytics can help.

如果您想放心地发展业务，则需要了解人们如何找到并使用您的网站。 这就是Google Analytics(分析)可以提供帮助的地方。

We recommend using MonsterInsights, the most popular Google Analytics plugin for WordPress. It saves you time during setup, and shows you the stats that matter, right inside your WordPress dashboard.

我们建议使用MonsterInsights (最受欢迎的WordPress Google Analytics(分析)插件)。 它可以节省您在设置过程中的时间，并在WordPress仪表板内部向您显示重要的统计信息。

If you don’t want MonsterInsights Pro, then there’s also a free version of MonsterInsights available that you can get started with.

如果您不希望使用MonsterInsights Pro，那么也可以使用免费的MonsterInsights版本 。

5.不设置联系表格 (5. Not Setting up a Contact Form)

Not setting up a contact form is another easily avoidable mistake that many beginners make. Without a contact form, your website visitors will not be able to contact you, and this can cause you to lose significant opportunities.

不设置联系表格是许多初学者容易犯的另一个可以避免的错误。 没有联系表，您的网站访问者将无法与您联系，这可能会导致您失去大量机会。

You will see a contact page on almost every popular website. It is one of the most important pages every website need to have.

您几乎会在每个受欢迎的网站上看到一个联系页面。 它是每个网站需要拥有的最重要的页面之一。

WordPress does not come with a built-in contact form, but there are a lot of great WordPress contact form plugins available that you can use.

WordPress没有内置的联系表单，但是有很多很棒的WordPress联系表单插件可供您使用。

We recommend using WPForms Lite which is the free version of the popular WPForms plugin that’s being used by over 2 million websites.

我们建议使用WPForms Lite ，它是流行的WPForms插件的免费版本，已有超过200万个网站在使用。

You can see our detailed instructions on how to create a contact form in WordPress.

您可以查看有关如何在WordPress中创建联系表单的详细说明。

6.不建立电子邮件列表 (6. Not Building an Email List)

Did you know that more than 70% of people who visit your website will never come back again?

您知道吗，超过70％的访问您网站的人永远不会再回来了？

If you are not building your email list, then you are basically losing money with every website visitor that leaves your site. Converting website visitors into email subscribers allows you to bring back those users to your website.

如果您没有建立电子邮件列表，那么基本上每个离开您网站的网站访问者都将蒙受损失。 通过将网站访问者转换为电子邮件订阅者，您可以将这些用户带回到您的网站。

To learn more about this topic, see our article on why building an email list is important.

要了解有关此主题的更多信息，请参阅我们的文章，其中为什么建立电子邮件列表很重要 。

You will need an email marketing service to set up your email list. We recommend using Constant Contact because they are one of the best email marketing companies on the market with a very beginner friendly platform.

您将需要电子邮件营销服务来设置您的电子邮件列表。 我们建议使用Constant Contact，因为它们是市场上最好的电子邮件营销公司之一，并且具有非常适合初学者的平台。

For step by step instructions, see our complete tutorial on how to start an email newsletter.

有关分步说明，请参阅有关如何启动电子邮件通讯的完整教程。

7.不选择正确的WordPress主题 (7. Not Choosing The Right WordPress Theme)

One of the biggest challenges WordPress beginners face is choosing the right design for their website.

WordPress初学者面临的最大挑战之一是为其网站选择合适的设计。

With thousands of WordPress themes out there, an average beginner tries multiple themes before settling for the right one, and this process can even lead the user to rebuild their website multiple times.

拥有成千上万个WordPress主题，一个普通的初学者在解决正确的主题之前会尝试多个主题，而且此过程甚至可能导致用户多次重建其网站。

To avoid this, we recommend choosing the right WordPress theme from the start and then stick to it.

为避免这种情况，我们建议从一开始就选择正确的WordPress主题 ，然后再坚持下去。

This allows your website visitors to become familiar with your website, your brand, and its unique style. Consistency and continuity of your design makes a big impact on brand recognition and awareness.

这使您的网站访问者可以熟悉您的网站，您的品牌及其独特风格。 设计的一致性和连续性对品牌认知度和知名度有很大影响。

We are often asked by readers, how to choose a theme that just works?

读者经常问我们，如何选择一个合适的主题？

Well, when it comes to design we prefer simplicity over glitter. It has worked really well not just for us, but many successful online businesses.

好吧，在设计方面，我们更喜欢简洁而不是闪光。 它不仅对我们有效，而且对许多成功的在线业务也非常有效。

You need to choose a great looking but simple WordPress theme that pays attention to the following items:

您需要选择一个美观但简单的WordPress主题，该主题要注意以下事项：

• It must look equally good on all devices (desktop, mobile, and tablets).
  它在所有设备(台式机，移动设备和平板电脑)上的外观都必须一样好。
• It should be easy to customize and flexible to adapt to your needs.
  它应该易于定制，并且可以灵活地适应您的需求。
• WordPress page builders.WordPress页面构建器一起使用 。
• It should be optimized for performance and speed.
  应该针对性能和速度进行优化。

Now we understand that as a non-techy user, you may not be able to check all those things on your own. In that case, we recommend choosing a theme from a top commercial WordPress theme shop like StudioPress, Themify, or Astra Theme.

现在我们知道，作为非技术用户，您可能无法自行检查所有这些内容。 在这种情况下，我们建议从顶级商业WordPress主题商店(例如StudioPress ， Themify或Astra Theme)中选择一个主题。

If you need more recommendations, then check out these theme showcases where we hand-picked the best WordPress themes in different categories.

如果您需要更多建议，请查看这些主题展示，我们在其中手工挑选了不同类别中最好的WordPress主题。

• Best WordPress blog themes最佳WordPress博客主题
• Best WordPress business themes最佳WordPress商业主题
• Best simple WordPress themes最好的简单WordPress主题
• Best multi-purpose WordPress themes最佳多用途WordPress主题

8.忽略WordPress更新 (8. Ignoring WordPress Updates)

We have seen many beginners and even experienced WordPress users who don’t install updates on their site. Many of them believe that doing so will cause errors and could break their site.

我们已经看到许多初学者，甚至是经验丰富的WordPress用户，他们都没有在其网站上安装更新。 他们中的许多人相信这样做会导致错误并可能破坏其站点。

That’s not true.

这不是真的。

You can easily and safely update WordPress without breaking your website. By not updating WordPress, you leave your website vulnerable to security breaches while using outdated software.

您可以轻松安全地更新WordPress，而无需破坏您的网站。 如果不更新WordPress，则在使用过时的软件时，您的网站容易受到安全漏洞的攻击。

It’s not just WordPress, your WordPress theme and plugins also regularly release updates for bug fixes, security patches, and new features.

不只是WordPress，您的WordPress主题和插件还定期发布有关错误修复，安全补丁和新功能的更新。

For more details, see our guide on how to safely update WordPress

有关更多详细信息，请参阅有关如何安全更新WordPress的指南。

9.不针对SEO优化您的网站 (9. Not Optimizing Your Website for SEO)

A lot of WordPress users rely on their best guesses when it comes to promoting their websites. Some completely ignore SEO, while some do it half-heartedly.

在推广其网站时，许多WordPress用户都依靠他们的最佳猜测。 有些人完全忽略SEO，而有些人则三心二意。

SEO (Search Engine Optimization) helps you rank higher in search engines, so more users can find your website.

SEO(搜索引擎优化)可帮助您在搜索引擎中排名更高，以便更多用户可以找到您的网站。

Search engines are the biggest source of traffic for most websites. SEO is crucial for the success of your online business.

搜索引擎是大多数网站的最大流量来源。 SEO对于您的在线业务的成功至关重要。

We have a complete step by step WordPress SEO guide for beginners which will help you properly optimize your website for SEO.

我们为初学者提供了完整的WordPress SEO分步指南 ，可帮助您正确地针对SEO优化您的网站。

10.未正确使用类别和标签 (10. Not Using Categories and Tags Properly)

Another big mistake is not using categories and tags properly. Some users end up using categories where they should have used tags and vice-versa.

另一个大错误是未正确使用类别和标签。 一些用户最终使用了应该使用标签的类别，反之亦然。

We have seen websites with dozens of categories and no tags at all. We have seen websites using hundreds of tags and no categories at all.

我们已经看到具有数十个类别且完全没有标签的网站。 我们已经看到网站使用数百个标签，而根本没有类别。

Basically, categories are your website’s table of contents. If your website was a file cabinet, categories would be its drawers.

基本上，类别是您网站的目录。 如果您的网站是文件柜，则类别将为其抽屉。

On the other hand, tags are like the index page. If your website was a file cabinet, tags would be the labels on individual file folders.

另一方面，标签就像索引页。 如果您的网站是文件柜，则标签将是各个文件夹上的标签。

For a more detailed explanation, see our guide on categories vs tags and how to use them properly in WordPress for maximum SEO advantage.

有关更详细的说明，请参阅有关类别与标签以及如何在WordPress中正确使用它们以最大程度提高SEO优势的指南。

11.没有正确使用帖子和页面 (11. Not Using Posts and Pages Properly)

Sometimes beginner WordPress users end up using posts to create important website pages. Similarly, some users end up using pages for articles when they should have used posts instead.

有时，初学者WordPress用户最终会使用帖子来创建重要的网站页面。 同样，某些用户本该使用帖子来代替文章页面。

A lot of users realize their mistake after a while when their website becomes difficult to manage.

许多用户在其网站变得难以管理后不久就意识到自己的错误。

Basically, pages are for static pages that don’t change very often like about, contact, privacy policy, etc.

基本上，页面用于静态页面，这些页面不会经常更改，例如关于，联系方式，隐私政策等。

On the other hand, posts are for time-based content like news, updates, articles, and blogs.

另一方面，帖子用于基于时间的内容，例如新闻，更新，文章和博客。

Take a look at our complete guide about the difference between posts vs pages and what you can do with them.

看看我们完整的指南，了解帖子与页面之间的区别以及您可以使用它们做什么。

12.不选择正确的URL结构(永久链接) (12. Not Choosing The Right URL Structure (Permalinks))

Selecting the right URL settings (permalink structure) for your website is really important. Changing your URL structure later is not easy, and it can have a significant impact on your website traffic.

为您的网站选择正确的URL设置(永久链接结构)非常重要。 稍后更改URL结构并不容易，这可能会对您的网站流量产生重大影响。

We recommend going to the Settings » Permalinks page in your WordPress admin area and choosing a URL structure with that shows your post name in the URL.

我们建议转到WordPress管理区域中的“设置”»“永久链接”页面，然后选择一个URL结构，该结构在URL中显示您的帖子名称。

13.忽略网站的速度和性能 (13. Ignoring Website Speed and Performance)

Human attention span is dropping rapidly, and users want instant gratification. With faster internet connections, your users would find a few extra seconds of page load time to be extremely slow.

人们的注意力范围正在Swift下降，用户希望得到即时满足。 借助更快的Internet连接，您的用户会发现额外几秒钟的页面加载时间非常慢。

And it’s not just users, even search engines rank faster websites higher in their results. By ignoring website speed and performance you risk user experience as well as search rankings.

不仅仅是用户，甚至搜索引擎也将更快的网站对他们的结果进行排名。 通过忽略网站的速度和性能，您会冒着用户体验和搜索排名的风险。

Which is why you need to make sure that your website loads fast. We have a step by step guide that will help you improve WordPress speed and performance without going too deep into the technical stuff.

这就是为什么您需要确保您的网站快速加载的原因。 我们有循序渐进的指南，可以帮助您提高WordPress速度和性能，而无需太过深入的技术知识。

14.不选择正确的插件 (14. Not Choosing The Right Plugins)

The real power of WordPress comes with its plugins. There are thousands of free WordPress plugins that you can install with a few clicks.

WordPress的真正功能在于其插件。 有数千个免费的WordPress插件，您只需单击几下即可安装。

However, not all plugins are good. In fact, some plugins are bad and could affect your website’s performance and security. Often users end up downloading plugins from unreliable sources that distribute hidden malware.

但是，并非所有插件都不错。 实际上，某些插件是不好的，可能会影响您网站的性能和安全性。 通常，用户最终会从不可靠的来源下载插件来分发隐藏的恶意软件。

Here are a few things you need to keep in mind when choosing plugins:

选择插件时，需要牢记以下几点：

• WordPress companies with good reputation.WordPress公司的插件。
• Look for plugin reviews and support forums because they are a good indicator of a plugin’s quality
  寻找插件评论和支持论坛，因为它们可以很好地表明插件的质量
• Check trusted WordPress resources like WPBeginner for plugin recommendations
  检查WPBeginner等受信任的WordPress资源以获取插件建议

If you want some recommendations right now, then check out our list of must have WordPress plugins for all websites.

如果您现在想要一些建议，请查看我们所有网站必须具有WordPress插件的列表。

For more information, check out our guide on how to choose the best WordPress plugins for your website.

有关更多信息，请查看有关如何为您的网站选择最佳WordPress插件的指南。

15.忽略WordPress安全最佳实践 (15. Ignoring WordPress Security Best Practices)

Many users do not take any security measures to harden WordPress security. Some believe that their website is too small, and it will not be targeted by hackers.

许多用户没有采取任何安全措施来加强WordPress的安全性。 有些人认为他们的网站太小，不会成为黑客的目标。

Hackers target websites indiscriminately. For example, they could use your website to distribute malware, brute force attacks, steal data, and more.

黑客无视目标。 例如，他们可以使用您的网站来分发恶意软件， 暴力攻击 ，窃取数据等等。

By not securing your website, you can lose search rankings, your website data, and/or customer information. This could cost you a lot of money and headache.

如果不保护您的网站，则可能会失去搜索排名，网站数据和/或客户信息。 这可能会花费您很多钱和头痛。

You need to follow the security best practices and build layers of security around your WordPress site. It does not take too much time, and you don’t need any special skills to do that.

您需要遵循安全最佳实践，并在WordPress网站周围构建安全层。 它并不需要花费太多时间，并且您不需要任何特殊技能。

Simply follow our complete WordPress security guide with step by step instructions to protect your website.

只需按照我们完整的WordPress安全指南以及分步说明来保护您的网站。

16.更改网站URL并丢失所有流量 (16. Changing Website URL and Losing All Traffic)

How many of you hated the first domain you registered and wanted to switch away from it when you got serious about blogging? Yup, it happens to all of us.

当您认真撰写博客时，您当中有多少人讨厌您注册的第一个域，并希望放弃该域？ 是的，这发生在我们所有人身上。

While you can change the website URL or domain name, it does have a significant SEO impact. What makes matters even worse is when you switch URLs without taking proper steps.

尽管您可以更改网站URL或域名，但确实会对SEO产生重大影响。 更糟糕的是，您在未采取适当步骤的情况下切换了网址。

You need to set up proper redirects, inform Google about the change, and add the new domain to Google Search Console.

您需要设置适当的重定向，将更改通知Google，然后将新域添加到Google Search Console中 。

We have described all the steps in our guide on how to properly move WordPress to new domain.

我们已经在指南中介绍了有关如何正确将WordPress移至新域的所有步骤。

17.不删除WordPress演示内容 (17. Not Removing WordPress Demo Content)

A lot of people don’t delete the default demo content added by a new WordPress install. This includes a sample page, a post titled ‘Hello World’, and a default comment.

很多人不会删除由新的WordPress安装添加的默认演示内容。 这包括一个示例页面，一个标题为“ Hello World”的帖子以及一个默认注释。

Not removing this content allows search engines to crawl and index them. Now if you search for the text in demo content on Google, you’ll find hundreds of thousands of pages. That’s duplicate content and search engines penalize duplicate content as low-quality pages.

如果不删除此内容，搜索引擎将对其进行爬网和编制索引。 现在，如果您在Google的演示内容中搜索文本，则将找到数十万个页面。 那就是重复的内容，搜索引擎会将重复的内容作为低质量的页面惩罚。

Similarly, many people don’t change the default WordPress tag line that says ‘Just another WordPress site’.

同样，许多人不会更改默认的WordPress标记行，即“只是另一个WordPress网站”。

You need to delete all default content and the tag line, as they look unprofessional and create a bad impression.

您需要删除所有默认内容和标语行，因为它们看起来不专业，并给人留下不良印象。

18.不设置评论审核 (18. Not Setting up Comment Moderation)

Comment spam is annoying and can make your brand look bad. Many beginners have their blogs set up to automatically publish all new comments without moderation.

评论垃圾邮件很烦人，可能会使您的品牌形象变差。 许多初学者的博客都设置为自动发布所有新评论，而无需进行审核。

This means spam comments with links to malware and low-quality sites can go live on your website without your knowledge. This could damage your search rankings and your website’s reputation.

这意味着带有指向恶意软件和低质量网站链接的垃圾邮件评论可能会在您不知情的情况下在您的网站上发布。 这可能会损害您的搜索排名和网站的声誉。

You need to always keep comment moderation turned on for all your WordPress sites. Simply go to Settings » Discussion page and check the box next to ‘A comment must be manually approved’ option.

您需要始终为所有WordPress网站保持评论审阅状态。 只需转到“设置”»“讨论”页面，然后选中“必须手动批准评论”旁边的框。

After that, you need to make it part of your routine to check and approve comments on your website. For more tips, see our article on how to combat comment spam in WordPress.

之后，您需要将其作为日常工作的一部分，以检查和批准网站上的评论。 有关更多提示，请参阅有关如何在WordPress中消除垃圾评论的文章。

19.不优化网络图像 (19. Not Optimizing Your Images for Web)

Images are essential in the making of a highly engaging website. However, they are also heavier in filesize than plain text.

图像对于创建高度吸引人的网站至关重要。 但是，它们的文件大小也比纯文本大。

If you are adding images to your website without optimizing them, then this would affect your website speed.

如果您在不优化图像的情况下将图像添加到您的网站，那么这将影响您的网站速度。

You need to make it a habit of saving your images as optimized for the web. You can use Photoshop, GIMP (free), or other online tools to reduce the image file size before uploading it.

您需要养成将图像保存为针对Web优化的习惯。 您可以使用Photoshop，GIMP(免费)或其他在线工具来减小图像文件的大小，然后再上传。

For instructions, see our tutorial on how to save images optimized for the web.

有关说明，请参见有关如何保存针对网络优化的图像的教程。

20.在主题的功能文件中保存不必要的代码 (20. Saving Unnecessary Code in Theme’s Functions File)

Another common mistake that we often come across is when folks add too many code snippets in their theme’s functions.php file.

我们经常遇到的另一个常见错误是，人们在其主题的functions.php文件中添加了太多代码片段。

Functions file is designed to behave like a plugin, but it is not the ideal place for all types of code snippets. You will lose these modifications when you switch the theme. You may even forget that you added some code in there after a while.

功能文件被设计为像插件一样运行，但是对于所有类型的代码段而言，它都不是理想的地方。 切换主题时，您将丢失这些修改。 您甚至可能忘记了一段时间后在其中添加了一些代码。

We recommend only adding code in your theme’s functions file if the code is related to changing something with that particular theme.

如果代码与更改特定主题相关，则建议仅在主题的功能文件中添加代码。

For all other custom code, it is better to use a site-specific plugin or the code snippets plugin.

对于所有其他自定义代码，最好使用特定于站点的插件或代码片段插件 。

21.通过在WordPress管理区域中编辑功能文件而被锁定 (21. Getting Locked Out by Editing Functions File in WordPress Admin Area)

Another annoying mistake that is quite common is when folks edit functions file inside the WordPress admin area.

另一个很常见的烦人错误是，人们在WordPress管理区域内编辑函数文件时。

By default, WordPress comes with a built-in code editor to edit theme and plugin files inside WordPress. Often beginners end up breaking their website when adding or removing code using those editors.

默认情况下，WordPress带有内置代码编辑器，可在WordPress中编辑主题和插件文件。 通常，初学者在使用这些编辑器添加或删除代码时最终会破坏其网站。

Even though WordPress added functionality to catch fatal errors and not save them. You could still lock yourself out and make your website inaccessible.

即使WordPress添加了捕获致命错误而不保存错误的功能。 您仍然可以将自己锁定在外，并使您的网站无法访问。

We recommend disabling theme and plugin editor in WordPress and use FTP to edit files in WordPress.

我们建议在WordPress中禁用主题和插件编辑器，并使用FTP在WordPress中编辑文件。

22.不设置Google Search Console (22. Not Setting Up Google Search Console)

Data is really important when planning a strategy to grow your business and website. Many users make the mistake of not adding their WordPress site to Google Search Console for a long time.

在规划发展业务和网站的策略时，数据确实非常重要。 许多用户犯了一个错误，就是长时间不将其WordPress网站添加到Google Search Console。

This means they miss out important search data that could help them grow their website.

这意味着他们会错过可能有助于他们发展网站的重要搜索数据。

Google Search Console is a free tool provided by Google. It allows you to see how your website appears in search results and fix any search indexing problems quickly.

Google Search Console是Google提供的免费工具。 它使您可以查看您的网站在搜索结果中的显示方式，并快速解决所有搜索索引问题。

See our complete Google Search Console guide to see how you can use it to improve search rankings and grow your business.

请参阅我们完整的Google Search Console指南，以了解如何使用它来提高搜索排名和发展业务。

23.使用未分类作为默认类别 (23. Using Uncategorized as Default Category)

A lot of folks leave Uncategorized as their default category. WordPress requires all posts to be filed under a category and when no category is selected, it automatically adds the post under default category.

许多人将“未分类”保留为默认类别。 WordPress要求将所有帖子归档在一个类别下，并且当未选择任何类别时，它将自动将帖子添加到默认类别下。

Many times users forget to select a category for their post and hit the publish button which publishes that post in Uncategorized.

很多时候，用户忘记为他们的帖子选择类别，然后单击“发布”按钮，该按钮以“未分类”发布该帖子。

This mistakes can be easily avoided by choosing a proper default category in WordPress settings.

通过在WordPress设置中选择适当的默认类别 ，可以轻松避免这种错误。

24.不使用专业品牌的电子邮件地址 (24. Not Using a Professional Branded Email Address)

We have seen many folks sending us emails from their Gmail or Hotmail accounts while pitching for a business that already has a website.

我们已经看到许多人从他们的Gmail或Hotmail帐户向我们发送电子邮件，同时向已经拥有网站的企业宣传。

Now, how do we know for sure that they are officially representing that company or website?

现在，我们如何确定他们正式代表该公司或网站？

Similarly if you have a business, and you are still sending people business emails from a free email account, then people will have a hard time taking you seriously.

同样，如果您经营一家公司，并且仍在通过免费的电子邮件帐户向人们发送商业电子邮件，那么人们将很难认真对待您。

People do not have the time or skills to verify that you are the actual owner of that website or business.

人们没有时间或技能来验证您是该网站或公司的实际所有者。

This mistake is also easily avoidable. See our guide on how to easily get a professional business email address for free.

这个错误也很容易避免。 请参阅我们的指南，了解如何轻松免费获得专业的企业电子邮件地址 。

25.在网站上进行公开工作 (25. Leaving a Site Public While Working on It)

People often leave under construction websites publicly accessible. This is not very professional and can harm your business.

人们经常离开正在建设中的网站，供公众访问。 这不是很专业，可能会损害您的业务。

A publicly accessible website can be automatically crawled and indexed by search engines anytime. Your competitors can find it and steal your ideas. Your customers can find it and see the unfinished website.

搜索引擎可以随时自动对可公开访问的网站进行爬网和建立索引。 您的竞争对手可以找到它并窃取您的想法。 您的客户可以找到它并查看未完成的网站。

There is an easier solution to avoid this mistake. Simply put your website in maintenance mode and add a coming soon page to build anticipation.

有一个更简单的解决方案可以避免此错误。 只需将您的网站置于维护模式并添加一个即将发布的页面即可建立预期。

26.不学习WordPress (26. Not Learning WordPress)

WordPress is very easy to use even for non-technical users. This allows many users to keep running their websites without learning more about WordPress.

WordPress即使对于非技术用户也非常易于使用。 这使许多用户无需了解WordPress即可继续运行其网站。

By doing so, you miss the opportunity to explore the incredibly helpful features of WordPress. Things that are very simple to implement but could transform your business.

这样，您就错过了探索WordPress非常有用的功能的机会。 实施起来非常简单但可以改变您的业务的事情。

Learning WordPress is quite easy, particularly when you already have a running WordPress site. Explore different sections of WordPress, try out new plugins, learn more about SEO, and email marketing.

学习WordPress非常容易，尤其是当您已经有一个运行中的WordPress网站时。 探索WordPress的不同部分，尝试新的插件，了解有关SEO和电子邮件营销的更多信息。

WPBeginner is the largest free WordPress resource site for beginners with tons of awesome resources, videos, how-tos, step-by-step tutorials, and more.

WPBeginner是面向初学者的最大的免费WordPress资源网站，其中包含大量的超棒资源，视频，操作方法，分步教程等。

Following are just some of the helpful resources you’ll find on WPBeginner (all of them are completely free).

以下是您可以在WPBeginner上找到的一些有用的资源(它们都是完全免费的)。

• WPBeginner Dictionary – The best place for beginners to start and familiarize themselves with the WordPress lingoWPBeginner词典 –初学者入门和熟悉WordPress术语的最佳场所
• WPBeginner Videos – New to WordPress? Watch these 23 videos to master WordPress.
• WPBeginner视频 – WordPress 新手 ？ 观看这23个视频以掌握WordPress。
• WPBeginner Blog – The central place for all our WordPress tutorials.WPBeginner博客 –我们所有WordPress教程的中心位置。

You can also subscribe to our YouTube Channel where we regularly share video tutorials to help you learn WordPress.

您还可以订阅我们的YouTube频道 ，我们定期在此分享视频教程，以帮助您学习WordPress。

We hope this article helped you learn about common WordPress mistakes and how to easily avoid them. You may also want to see our tips on effective ways to increase your website traffic without spending too much money.

我们希望本文能帮助您了解WordPress常见错误以及如何轻松避免它们。 您可能还希望查看我们的有效技巧，这些技巧可在不花费太多资金的情况下增加网站流量 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/beginners-guide/25-most-common-wordpress-mistakes-to-avoid/

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