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Some SQL servers have a feature where INSERT is skipped if it would violate a primary/unique key constraint. For instance, MySQL has INSERT IGNORE.

What's the best way to emulate INSERT IGNORE and ON DUPLICATE KEY UPDATE with PostgreSQL?

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Try to do an UPDATE. If it doesn't modify any row that means it didn't exist, so do an insert. Obviously, you do this inside a transaction.

You can of course wrap this in a function if you don't want to put the extra code on the client side. You also need a loop for the very rare race condition in that thinking.

There's an example of this in the documentation: http://www.postgresql.org/docs/9.3/static/plpgsql-control-structures.html, example 40-2 right at the bottom.

That's usually the easiest way. You can do some magic with rules, but it's likely going to be a lot messier. I'd recommend the wrap-in-function approach over that any day.

This works for single row, or few row, values. If you're dealing with large amounts of rows for example from a subquery, you're best of splitting it into two queries, one for INSERT and one for UPDATE (as an appropriate join/subselect of course - no need to write your main filter twice)